S&C is a craft and home goods collection designed by Todd Oldham Studio exclusively for Walmart.
Shop the Collection: Walmart.com
Press: Toy Insider
Press: Toy Insider
My Team Role:
Product Ideation - Thinking broadly about what new kinds of products would be educational, engaging, and appealing to market.
Sketching & Rendering - Refining and presenting the team’s product ideas through a range of low-fidelity sketches to high-fidelity renders.
Packaging Design - Creating unique and eye-catching packaging for products, from first sketch through production specifications.
Graphic Design - Contributing to packaging artwork, design of instructions, and product presentations for potential buyers.
Smarts and Crafts on the home page of Walmart.com
3D Modeling & Rendering compared to Manufactured Product
Cosmic Smush Crayon renders
Cosmic Smush Crayon, packaged and unboxed
Wooden Flower Garden render, package and unboxed
Wooden Flower Garden, package and unboxed
Rainbow Craft Sticks render
Rainbow Craft Sticks, packaging and crafted sample
Rainbow Smush Crayon:
Assignment: Design a novel and functional specialty crayon that uses S&C signature smush crayon texture.
Above: Smarts & Crafts Rainforest Smush Crayon. Smush Crayons have many colors of wax in one crayon to create exciting multicolor marks!
Goals:
1) Balance “oversized and eye catching” with comfortable to use and functional.
2) Create a shape that encourages a variety of mark making.
3) Embrace the rainbow with bright and bold colors that could create a brilliant background for other art projects
Form Development:
Refinement and Specifications:
The Crayon
The Packaging
Mark Making
Adding wide, flat edges allowed for a unique and fun “ribbon candy” mark in addition to classic thin lines you'd expect from a crayon.
